SHANKO, Abebe; AMENTIE, Chalchissa; KINATI, Belay. The Effect of Integrated Marketing Communication Strategies On Bank’s Performance through the Mediating Role of Brand Equity . African Journal of Economics and Business Research, Ethiopia, v. 5, n. 1, 2026. DOI: 10.4314/agebr.v5i1.3. Disponível em: https://journals.hu.edu.et/hu-journals/index.php/ajebr/article/view/1497.. Acesso em: 5 mar. 2026.