META-ANALYSES OF MARKETING INTERMEDIARIES’ MEDIATION BETWEEN LIVESTOCK MARKETING AND PASTORALIST COMMUNITY ECONOMIC STATUS IN ETHIOPIA

Abstract

The marketing of livestock and goods' consequences on the pastoral community's economic standing, as well as the mediating role of marketing intermediaries, will be the main subjects of this study. Porter's value chain theory, the tragedy of commons, Lancaster's theory, marketing expansion theory, social exchange theory, asset-based theory, market-based theory, resource-based theory, and modernization theory served as the theoretical compass for the study's meta-analysis. Theories use a practical approach to their research. The researcher used the PRISMA and Meta Analysis technique for the purposes of scanning, excluding and including literature. The researcher discovered relationships between livestock marketing and pastoral economy, marketing of livestock products and pastoral economy, and livestock marketing as an intermediary between the marketing of livestock and livestock products and pastoral economy based on a conceptual and empirical literature study. It refers to the intermediary role that livestock marketing plays in mediating between the pastoral economy and livestock marketing, as well as the intermediary role those livestock products marketing plays in mediating between pastoral economy and livestock product marketing.