The FACTORS AFFECTING KNOWLEDGE SHARING BEHAVIOUR AMONG EMPLOYEES BY MEDIATING ROLE OF KNOWLEDGE SHARING INTENTION EVIDENCE FROM BANK OF ABYSSINIA

Abstract

This study aims at assessing the factors determining knowledge sharing behaviour among employees by mediating role of knowledge sharing intention with the evidence from Bank of Abyssinia. The data for study was generated from both primary and secondary data so as to address the overall objective of the study and research questions. A quantitative research approach was used to translate the underlying concepts into measurable forms to facilitate the testing of the formulated hypotheses and employed to empirically determine the relationship between the variables of interest by applying appropriate statistical data analysis techniques. An explanatory design was conducted with the intension of establishing direction and significance of the relationship between variables under investigation. A series of hypotheses are posited to explore the relationships of the variables and to test the effects of mediator. A field survey conducted among the employees of Bank of Abyssinia was used to gather the data. Out of the 381 surveys sent, hypotheses were empirically tested using structural equation modelling software to analysis regression and confirmatory factors of variables on a data set of participants. Moreover, in order to test the relationships between various variables of knowledge sharing attitude, subject norm and perceived behaviour control, regression analysis and structural equation modelling was used. The major finding show that attitude and perceived behaviour factors have significant effect on knowledge sharing activities. The study concludes that knowledge sharing intention has significant positive effect on knowledge sharing behaviour among employees and the factors knowledge sharing attitude, subject norm and perceived behaviour control have direct effect on the on knowledge sharing among employee of banks. Therefore, the study recommended that banks promote Knowledge Sharing by establishing an appropriate environment that helps employees to encounter and communicate ideas effectively. When knowledge is transferred, it helps banks to generates a new knowledge base which in turn enhances innovative activities.